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Animal Agriculture

CHECKOFF MEDIA FOR ANIMAL AGRICULTURE

Newspapers, magazines and radio offer more ways to spread the word about how important animal ag is to your community. The soybean checkoff has developed print ads, print news releases and audio news releases available for you.

Since these are copyrighted materials, please ask the United Soybean Board (USB) for permission before you customize and use them.

Click on the links below for each of the following:
Perspectives Print Ad Campaign
Matire'd Radio Ads
Checkoff Awareness Ad
Signs Print Ad Campaign
Sound Familiar Print Ad Campaign
News Releases
Audio Scripts

Attachments
2008 Checkoff Awarness Animal Agriculture Ad
  ( 273 KB )
This is an example of the 2008 Checkoff Awarness campaign that features animal agriculture.
2008 Beef Ad
  ( 170.1 KB )
This is the beef cattle version of the 2008 campaign.
2008 Dairy Ad
  ( 182.5 KB )
This is the dairy cows version of the 2008 campaign.
2008 Pork Ad
  ( 175.4 KB )
This is the pork version of the 2008 campaign.
2008 Poultry Ad
  ( 172.2 KB )
This is the poultry version of the 2008 campaign.
2008 Animal Agriculture "Beyond the Bean" Insert
  ( 637.9 KB )
This is the PDF of a "Beyond the Bean" supplemental insert that features soymeal production and utilization by state.
Soybean Checkoff Working to Keep Soybean Meal on Top
  ( 233.7 KB )
A radio interview with United Soybean Board farmer leader Chuck Myers about how the checkoff works to support animal agriculture. (Part 1 of 2)
Soybean Checkoff Working to Keep Soybean Meal on Top
  ( 255.3 KB )
A radio interview with United Soybean Board farmer leader Chuck Myers about how the checkoff works to support animal agriculture. (Part 2 of 2)
Soybean Checkoff Tells Story of Food and Safety
  ( 1.7 MB )
A radio interview with United Soybean Board farmer leader Phil Bradshaw about the soybean checkoff's partnership with the Center for Food Integrity.
Turkey Market Gobbles Up U.S. Soy
  ( 251.2 KB )
A radio interview with United Soybean Board farmer leader Lauren Christensen about soybean meal usage in U.S. turkey production. (Part 1 of 3)
Turkey Market Gobbles Up U.S. Soy
  ( 250.5 KB )
A radio interview with United Soybean Board farmer leader Lauren Christensen about soybean meal usage in U.S. turkey production. (Part 2 of 3)
Turkey Market Gobbles Up U.S. Soy
  ( 175.5 KB )
A radio interview with United Soybean Board farmer leader Lauren Christensen about soybean meal usage in U.S. turkey production. (Part 3 of 3)
2007 AAI Print Ads
  ( 469.8 KB )
This PDF contains examples of the four ads developed for 2007 focusing on beef, dairy, hogs and poultry.
National Pork Board - Operation Mainstreet Media Tips
  ( 40 KB )
The National Pork Board has provided pork producers with tips on how to handle interviews with media. The tips are applicable for all producers and are a good reference.
2007 National AAI Radio Spot
  ( 2.7 MB )
This spot is the national radio spot for 2007. The states selected as hot spots each have a state specific message and are available below.
Arkansas Radio Spot
  ( 2.7 MB )
Delmarva Region Radio Spot
  ( 2.7 MB )
Illinois Radio Spot
  ( 2.7 MB )
Indiana Radio Spot
  ( 2.8 MB )
Iowa Radio Spot
  ( 2.7 MB )
Minnesota Radio Spot
  ( 2.8 MB )
Missouri Radio Spot
  ( 2.7 MB )
Nebraska Radio Spot
  ( 2.8 MB )
North Carolina Radio Spot
  ( 2.8 MB )
Ohio Radio Spot
  ( 2.7 MB )
AAI Press Release
  ( 73 KB )
OMS Release
  ( 74.5 KB )
Avian Flu Phil Bradshaw
  ( 317.5 KB )
Avian Flu Phil Bradshaw Part 2
  ( 408.5 KB )
Mark Pietz
  ( 314.7 KB )
Mark Pietz Part 2
  ( 324.1 KB )
Vicki Coughlin
  ( 472.6 KB )
Vicki Coughlin OMS
  ( 530.2 KB )
Signs Page Ads
  ( 1.5 MB )
Sounds Familiar Beef
  ( 1.4 MB )
Sounds Familiar Hogs Rural
  ( 2.3 MB )
Sounds Familiar Poultry
  ( 1.7 MB )
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